The Florida Cannabis Industry: An Insider's Guide

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Florida, with more than 15M adults and a major tourism industry, is likely to be one of the most important cannabis markets in the country. At present, the medical market business operates as a "kind of cartel," dominated by a handful of firms. But recreational legalization, which could come as soon as next year, is likely to create enormous opportunities. In this report, Florida cannabis insiders share their insights on what it will take to win in the Sunshine State.

This report includes an overview of the state market plus interviews with:

-State Senator Jeff Brandes (R)

-Greg Gerdeman, Ph.D., Chief Scientific Officer, United Cannabis

-Brad and Jeff Staples, Owners, Florida Elite Nutritionals

-John Morgan, Attorney and Legalization Activist

-Joe Redner and Adam Elend, partner and CEO at Florigrown

-13 Pages

-By Arielle Stevenson

Arielle Stevenson is journalist and multimedia storyteller based in St. Pete, Fla. She’s spent years contributing material to radio, print, television and video, as well as writing and producing independent films.  Her work has been published in the New York Times, Tampa Bay Times, Vox, and Creative Loafing Tampa. 

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